Continues the crisis traditional IT accounting for more than half of the market and closes the 2012 to -4.0%; TLC showed a decline of 3.5%. But in the Global Digital Market growing segments related to the web and to mobile, both as infrastructure: 69.1% + tablet, smartphone + 38.9% + 31.9% Smart TV, Internet of Things + 18% + eReader 16.5%, as that contained 7.2% of which e-book + 84.6% + 29% music, publishing online + 13.4%, software and application solutions + 2.4%. These are the key findings from the presentation of the report Assinform anticipation for the year 2013 relating to the ICT market Italian and continental.
The survey data confirm that, in the face of a real economy worldwide has increased in 2012 by 3.2% over the previous year, the digital economy, marched at the rate of +5.2 %, reaching to cover almost 6% of world GDP. In Europe, the average rate of growth of the digital economy stood at 0.6%, but the weight of the digital economy is now 6.8% of European GDP. At the same time, in Italy the real economy fell by -2.4%, while the Global Digital Market, which represents 4.9% of the national GDP with a value of 68.141 million euro, recorded a trend of - 1.8%. This trend, although less dynamic than in the previous year (-2.1% in 2011/10), signals the crisis of traditional ICT services (-4.7%), representing in value more than half of the market, which opposes the growth of digital content and advertising (+ 7.2%) and the software and ICT solutions (+ 2.4%).
If the scenario remains unchanged, in 2013 the Global Digital Market is expected to fall -3.6% and It's - 5.8%; if action is taken to initiate a structural change of the framework: Digital Agenda, delayed payments of PA, corporate loans, tax credits, incentives for innovation, the GDM will start reversing at -1.5% .Internet, mobile, l 'economics of social networks are rapidly transforming the world, pushing investments to open new horizons in technology and applications, creating new opportunities for growth in those countries, those sectors of the economy, those businesses who accept the challenge of change through digital innovation. Even in Italy the pressure of technological change is producing positive effects on segments related to the web and to mobile. Development of digital content and online advertising, the software segment and new ICT solutions, music and publishing online, the boom of smartphones, eReaders and tablets and innovative services associated with them, show not only that these segments are not affected of the crisis, but they are already in the Italian economy, growing on average by 7.5% and contributing to significant changes in consumption patterns and business. But this is happening in a national context still very sensitive to innovation, in which an undertaking any new investment represents a real hazard, so that best practices are not isolated phenomena and acquire the necessary size to affect the negative trends and to compensate for the crisis in traditional IT.