Continue the crisis of IT traditional representing more than half of the market and closed the 2012 to -4.0%; TLC showed a decline of 3.5%. But in the Global Digital Market growing segments related to the web and to mobile, both as infrastructure: tablet + 69.1%, + 38.9% smartphone, Smart TV + 31.9%, + 18% Internet of things, eReader + 16.5%, as that contained 7.2% of which e-book + 84.6%, + 29% music, publishing online + 13.4%, software and application solutions + 2.4%. These are the key findings from the presentation of the anticipation of Assinform report for the year 2013 related to the ICT market Italian and continental.
The survey data confirm that, in the face of a real economy worldwide grew in 2012 by 3.2% over the previous year, the digital economy, marched to the speed of +5.2 %, reaching to cover almost 6% of world GDP. In Europe the average rate of growth of the digital economy stood at 0.6%, but the weight of the digital economy has come to 6.8% of European GDP. In the same period, in Italy the real economy fell by -2.4%, while the Global Digital Market, which represents 4.9% of the national GDP with a value of 68.141 billion euro, recorded a dynamic - 1.8%. This trend, although less dynamic than in the previous year (-2.1% in 2011/10), signals the crisis of traditional ICT services (-4.7%), representing in value more than half of the market, which opposes the growth of digital content and advertising (+ 7.2%) and the software and ICT solutions (+ 2.4%).
If the scenario remains unchanged, in 2013 the Global Digital Market is expected to fall -3.6% and It's - 5.8%; if action is taken to initiate a structural change of the framework: Digital Agenda, delayed payments of the PA, corporate loans, tax credits, incentives for innovation, the GDM starts reversing -1.5% .Internet, mobile, l 'economics of social networks are rapidly transforming the world, pushing investments to open new horizons in technology and applications, generating new opportunities for growth in those countries, those sectors of the economy, those businesses that accept the challenge of change through digital innovation. Even in Italy the pressure of technological change is producing positive effects on the segments related to the web and the mobile. Development of digital content and online advertising, the software segment and new ICT solutions, the music and publishing online, the boom of smartphones, eReaders and tablets and innovative services associated with them, not only show that these segments are not affected of the crisis, but they are already in the Italian economy, growing on average by 7.5% and contributing to significant changes in consumption patterns and business. But what is happening in a national context still not very sensitive to innovation, where a company for each new investment is a real chance, so that best practices remain isolated phenomena and do not acquire the necessary size to affect the negative trends and to offset the crisis of IT traditional.